How creating doubt created opportunity for B2B brand Informatica

InformaticaFred & Ted
Written By On Strategy Showcase

Brett Barash Head of Brand & Creative Informatica

San Francisco

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LinkedIn / Informatica

Greg Fischer
Exec. Brand & Strategy
Fred & Ted

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LinkedIn / Fred & Ted

The first in our new B2B series, Informatica faced two daunting challenges: an outdated product perception and a formidable, progressive competitive set. We hear how they're using clarity and advocacy to build relationships with key decision makers who needed an outside voice. Thanks to LinkedIn Ads for supporting this new series. See the creative work and listen to the episode below.

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