The story behind Truth’s Grand Effie winning anti-vaping campaign

Truth Initiative
Written By On Strategy Showcase

RG Logan
VP, Brand Marketing
Truth Initiative
Washington, D.C.

Connect with RG
LinkedIn / Truth Initiative

Ryan McDaid
Head of Strategy
Mojo Supermarket

Connect with Ryan
LinkedIn / Mojo Supermarket

After years of successful anti-smoking campaigns, vaping emerged at the next threat to young Americans. We're joined by RG Logan, SVP Brand Marketing at Truth and Ryan McDaid, Head of Strategy at Mojo Supermarket in Brooklyn.

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