The origin stories behind Baileys, Ciroc and Tanqueray from the man who created them

"That Shit Will Never Sell"
Written By On Strategy Showcase

David Gluckman
Former Product Developer Diageo/IDV
Author of “That shit will never sell”

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David Gluckman has written a book about his years developing products and ideas for Diageo/IDV. Dozens of origin stories are in his book "That Shit Will Never Sell." He's a terrific story teller and shares a few of them in this week's episode. 

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Ep#1 Future-Proofing Your Strategy Department