A look back on Snickers' strategy from the team that shaped it

SnickersMARS Wrigley
Written By On Strategy Showcase

Rankin Carroll
Chief Brand Officer
MARS Wrigley

Connect with Rankin
LinkedIn / MARS Wrigley

James Miller
Global Chief Strategy Officer for MARS & PepsiCo
BBDO Worldwide

Connect with James
LinkedIn / BBDO

The real story behind "You're not you when you're hungry." MARS Wrigley's Chief Brand Officer, Rankin Carroll and BBDO's Global CSO on MARS and PepsiCo, James Miller share the backstory and its evolution across 15 years.

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