How Kobo is challenging Amazon in the e-reader space

Rakuten Kobo
Written By On Strategy Showcase

Lindsay Gray
Director Brand & Product Marketing
Rakuten Kobo
Toronto, Canada


Connect with Lindsay
LinkedIn / Rakuten Kobo

Shari Walczak
Co-Founder and CSO
The Garden
Toronto, Canada

Connect to Shari
LinkedIn / The Garden

Canadian brand Rakuten Kobo is using book shaming and the popularity of guilty pleasure titles to carve out a unique space for its Kobo-plus e-reader subscription service.

 
 
On Strategy Showcase
Previous

We talk misleading metrics with Mike Menkes of Analytic Partners, NY
Next

The story behind Domino's Pizza's history of digital first mover advantages