Discover Bank’s “Especially for Everyone”

Discover Bank
Written By On Strategy Showcase

Jen Costello
Global Chief Strategy Officer
TBWA/Chiat/Day
Los Angeles

Connect with Jen
LinkedIn / TBWA/Chiat/Day

Steph Berenson
Group Brand Strategy Director
TBWA/Chiat/Day
Los Angeles

Connect with Steph
LinkedIn / TBWA/Chiat/Day

From “It Pays to Discover” to “Especially for Everyone,” Discover is banking on the democratization of specialness to attract a new set of customers. Jennifer Coolidge sits at the center of the all new campaign from TBWA/Chiat/Day, Los Angeles. Listen to the backstory here and see the creative work below.

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