What Taylors coffee bags can teach us about embracing the obvious, with Loz Horner of Lucky Generals

Loz Horner
Strategist
Lucky Generals
London

Connect with Loz
LinkedIn / Lucky Generals

As strategists, we're reluctant to embrace the obvious. As Loz puts it "we think our role is always to create an unexpected leap." But when something is obvious, that doesn’t mean it’s useless. This brilliant campaign for Taylors coffee bags will inspire you to consider the obvious in everything you do.

Spots from the campaign that launched the product in the U.K.

Poster, digital display and in-store