Temptations’ hilarious new Halloween campaign with Jack Spicer of Adam&EveDDB
Treat your cat to Temptations tasty human before they treat themselves to you. So says the new Halloween campaign from Temptations cat treats. Building on the success of last year's campaign, this year's "Human Flavored Cat Treats" takes the humor to a new, hilarious level.
Temptations claims to be the world’s most irresistible cat treat. In fact, the brand’s platform is “Irresistibility.” The team sourced studies that suggested cats share psychological similarities with lions and tigers, so if they were bigger, and got the chance, they’d take you down.
Last year’s “Scaredy Cat” campaign was the first ever horror film for cats. It played off the mysterious fear cats have of cucumbers, and the popularity UGC clips had generated in social media.
This hilarious “Cat Borrowers” spot is one that demonstrates the brand’s “All it takes is a shake” proposition.