Rockstar Energy Drink's pivot from high-octane lifestyle to fueling personal achievement
The story behind the brand's expansion from a niche segment to the broader market with Mark Kirkham, VP & General Manager of Sports, Energy and Juice brands at PepsiCo and Tiina Salzberg, CSO at 180 Amsterdam. Listen and see the work below, or listen wherever you get your podcasts.
Below are three spots from the international campaign focused on the brand fueling the energy you need to achieve.
The brand’s 2021 Super Bowl spot. This work, while produced by the U.S. team, reflects the same underlying fuel to achieve message.