How AXE rediscovered its sweet spot

AXELynxUnilever
Written By On Strategy Showcase

Caroline Gregory Global Brand Director AXE/LYNX Unilever, London

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Federico Duberti
Global Business Leader AXE & Personal Care Interpublic Group (IPG)
London

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In its latest campaign from LOLA MullenLowe, AXE may have once again found its sweet spot with young men. Listen to the episode and see the creative work below. Thanks to Tracksuit (the affordable brand tracking solution for modern brands) and the Master of Advertising Effectiveness (MAE) Program for supporting our show.

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