Popeye's Chicken and Burger King with GUT Global Chief Strategy Officer, Fernando Ribeiro and ECD, Juan Javier Pena Plaza
The stories behind the strategies and creative that fueled the success of Burger King and, more recently, the chicken sandwich wars that reenergized Popeye's.
- 2020
- 2021
- 2022
- 2023
- 2024
- 2024 Effectiveness Series
- 2025
- Adrian Ho
- Aisea Laungaue
- Alison Falconer
- Andrew Tindall
- Andy Grayson
- Andy Lindblade
- Anna-Scott Philips
- APG Awards
- APG London
- Armando Potter
- B2B Series
- BBH
- Ben Doepke
- Brand Leadership
- Brian Brydon
- Brian Ritter
- Bridget Angear
- Caroline Gregory
- CFO/CMO
- Chris Beresford-Hill
- Christian Cocker
- Connections Role in Effectiveness
- Craig Mawdsley
- Dan Reynolds
- Dan Sutton
- David Mortimer
- DDB Chicago
- Disney
- Ed Gunn
- Effectiveness 2024
- Elizabeth Paul
- Faisal Siddiqui
- Flavia Simoes
- Future-Proofing Your Strategy Department
- George Felix
- Greg Fass
- Greg Hahn
- James Hurman
- Jamie Peate
- Jason Scoggins
- Jeff McCrory
- Jen Costello
- Jennifer Baldwin
- Jenny Lindquist
- Joey Camire
- John Doyle
- John Hickman
- John Kenny
- Julian Cole (on creative briefs)
- Karen Martin
- Kathleen Kindle
- Kaylin Goldstein
- Kit Kat
- Laura Rowan
- Laura Visco
- Les Binet
- Lindsay Gray
- Live Tour 2024
- Loz Horner
- Lucy Jameson
- Mark Kirkham
- Mark Ritson
- Market Research
- Martin Beverley
- Martin Weigel
- Mary Kyriakidi
- Matthew Clay
- Michelle Spillane
- Muiris O Riada
- Neil Godber
- Nicole Parlapiano
- Nikki Crumpton
- Paula Bloodworth
- Planning for Effectiveness
- Ray Patterson
- RG Logan
- Ricardo Perez
- Richard Brim
- Rob Campbell
- Rory Gallery
- Saskia Jones
- Start-Ups Scale-Ups Grown-Ups
- Stephanie Ehui
- Super Bowl 2025
- System1
- Tass Tsitsopoulus
- Tiina Salzberg
- Tom Morton
- Tom Roach
- Tom Sussman
- U-Studio
- VML
- Will Grundy