Popeye's Chicken and Burger King with GUT Global Chief Strategy Officer, Fernando Ribeiro and ECD, Juan Javier Pena Plaza
We hear the stories behind the strategies and creative that fueled the success of Burger King and, more recently, the chicken sandwich wars that have reenergized the Popeye's brand.
Fernando and Juan have worked together on Burger King at DAVID and now on the Popeye’s business at GUT. Together with then CMO, Fernando Machado, they’ve used what GUT calls “Hype by Design” to maintain the momentum of social in fueling their success.
Listen and see the creative work below, or listen wherever you get your podcasts.
Samples of Burger King work developed at DAVID under the brand platform “Authenticity of food and people.”
Popeye’s work from GUT developed under the brand platform “Joie de vivre.”
