The Martin Agency and US Cellular on using tension to get attention

US CellularNonfiction Research
Written By On Strategy Showcase

Eric Jagher
SVP, CMO US Cellular

Chicago

Connect with Eric
LinkedIn / US Cellular

Elizabeth Paul
Chief Brand Officer
The Martin Agency
Richmond, VA

Connect to Elizabeth
LinkedIn / The Martin Agency

What are the implications of owning and admitting your category’s achilles heel? US Cellular's CMO, Eric Jagher and The Martin Agency's CBO, Elizabeth Paul share the story behind the latest work from the brand that encourages us to connect to what really matters. Thanks to Jira, the project management platform, for sponsoring this episode. More at jira.com. Listen to the show below and see the creative work.

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