Why Bumble encourages women to fall in love with the journey, not just the destination
Armando Potter
Strategy Director
72andSunny, Amsterdam
Connect with Armando
LinkedIn / 72andSunny
Laura Visco
Executive Creative Director
72andSunny
Amsterdam
Connect with Laura
LinkedIn / 72andSunny
Bumble's about women making the first move. In this latest work, the dating app brand expands on its empowerment platform by encouraging women to fall in love with dating as a journey, not simply a means to an end.
The film below is from the new “Fall in Love with Dating” campaign. Below that is a series of earlier spots focused on the “first move” proposition.
Note that Bumble yellow is ever present in set designs, wardrobe, lighting or props. A smart move many brands forget or ignore. Distinctive brand assets. Don’t ignore them.