VW and its “Drivers of Change” with Mary Bakarich of Johannes Leonardo, NY

VW cars
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Mary Bakarich
Group Strategy Director
Johannes Leonardo, NYC

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From the 1960s’ “Think Small” to the 1990s’ “Drivers Wanted” to the current “Drive Bigger,” VW’s audience has always been those frustrated with the status quo. It has consistently been about values versus status - well at least traditional definitions of status. Learn how VW tries to connect with each generation’s “Drivers of Change.”

Listen to the episode here:

 
 

Work from the 1990s: Pink Moon

Work that followed the Diesel Scandal in 2019

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VW_Print_Master_PR_NEW_LOGO_1030205.jpg
 

2019/20 Work: The launch of the Atlas Cross Sport

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