W+K's Martin Weigel on our industry’s unhealthy fetish with “insight” and other pitfalls to avoid

Written By On Strategy Showcase

Martin Weigel
Head of Planning
W+K, Amsterdam

Connect with Martin
LinkedIn / Martin’s Blog

 

We talk about planning and cover a bunch of topics including why “labels” are used in strategy as proxies for genuine knowledge, how our industry’s fetish with “insight” has caused so many to lose sight of our deliverables. And whether we ever really know enough to really know.

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