Amazon Prime Video “Great Shows” with Tim Whirledge, while at Droga5, London
Learn how the Droga5 planning team used their understanding of consumer behavior to shape their pitch-winning strategic idea of "Go Deep." And how creative evolved that idea to "Watch Deep" for the purposes of creative development, resulting in the wonderful "Great Shows Stay With You" campaign. We also talk about the streaming landscape and how the viewership experience may need to change in order for a viable business model to prevail. Listen also to our ITV episode with Lucy Jameson of Uncommon, London.
Referenced work:
Built-off a category insight the brand felt it could own, the “Great shows stay with you” campaign told the stories of how, overtime, shows we love can influence how we act and think about ourselves…. if even just in the moment.