The inspiration behind Ladder's "Life insurance so good they're gonna want you dead"

Olivia Borsje
VP, Marketing
Ladder Insurance
Menlo Park, California

Connect with Olivia
LinkedIn / Ladder

Chelsea Steiger
Creative Director
Fred & Farid
Los Angeles

Connect with Chelsea
LinkedIn / Fred & Farid

Ladder is an online life insurance company that's embracing brand marketing (not simply performance) with a totally unexpected campaign for an uptight, traditional category.