The B2B Institute at LinkedIn and what they're doing to help you gain the support of your CFO

The B2B Institute at LinkedIn
Written By Fergus O'Carroll

Jon Lombardo
Head of Research
The B2B Institute at LinkedIn
New York City

Connect with Jon
LinkedIn / The B2B Institute

 

Effectiveness data in B2C is robust, but not so in B2B. The Institute plans to change that. Jon Lombardo shares their latest work and some new concepts that can help your CFO support your case for effective investment.

 
Fergus O'Carroll
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