The rebirth of the Colonel with Britton Taylor of Wieden + Kennedy, Portland
Britton shares the story behind the creative strategy that brought the Colonel back to life in the U.S. He reminds us how mining a brand's origin story can help in finding its modern voice. And how upending conventional thinking was key to the campaign's success. For example, who would of thought that using an old man was a good way to connect with young people. And, arguably, the most brilliant move was using different actors to play the Colonel at different times. See the work below. Also listen to our episodes on Wendy's and Burger King.
Referenced work:
The brilliance of this campaign wasn’t planned. Britton explains where the idea for multiple Colonels came from. See the work here.
The brand developed partnerships and initiatives that captured the same creative spirit.
