How "Purpose" can lead to bad marketing, with Nick Asbury

The Road to Hell Book
Written By On Strategy Showcase

Nick Asbury
Author & Copywriter
Asbury & Asbury Ltd

London


Connect to Nick
LinkedIn / Asbury & Asbury

In his new book, The Road to Hell, Nick talks about the myth of "Purpose" being a market-driven phenomenon and the contagion he feels truly drove its growth. A fascinating conversation. Link to the book is below. Thanks to the Master of Advertising Effectiveness (MAE) program for supporting our show. Learn more at mae.academy.

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