Why Matthew McConaughey’s helping Salesforce reposition

Salesforce
Written By On Strategy Showcase

Kim Baffi
VP, Executive Creative Director
Salesforce
San Francisco

Connect with Kim
LinkedIn

Darren Brady-Harris
Sr. Director, Global Brand
Salesforce
San Francisco

Connect with Darren
LinkedIn

We're joined by Kim Baffi and Darren Brady-Harris to talk about the Matthew McConaughey campaign designed to position Salesforce as a trusted Generative AI provider (not just CRM.) Listen to the episode here and see the creative work below. Thanks to Tracksuit (the affordable brand tracking Solution) for making this episode possible. More at gotracksuit.com

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