How Mischief and CMO, George Felix are refreshing Chili's
George is the marketer behind some of the most iconic campaigns for brands like Old Spice, KFC and Tinder. He's now at Chili's working again with Mischief to reframe the 50 year old casual dining brand. We're joined by Mischief CSO, Jeff McCrory. Thanks to Tracksuit (the affordable brand tracking solution) for supporting our show. Learn more at gotracksuit.com.