Oatly and the Super Bowl spot they knew others would hate
We learn what defines the Oatly brand and what led to the trolling of the Super Bowl with a spot they cleverly knew many would hate.
Listen and see the creative work below, or listen wherever you get your podcasts.
The Super Bowl spot
Oatly designed the “I totally hated” t-Shirt in advance and for many haters on Twitter, the shirt was delivered before the game had even ended.
A Bandcamp page allowed artists to mix their own version of the song, with proceeds going to the National Independent Venue Association (NIVA.)
Oatly’s definition of oat milk
The graphic of the Oatly process
Examples of Oatly European ads that reflect its subversive, irreverent tone