Accenture's "Let there be change" campaign with CMO Amy Fuller
Droga5 produced the latest brand campaign for its parent company, Accenture. CMO Amy Fuller talks us through the brand's journey and its first ever purpose/promise statement.
Listen and see the creative work here, or listen wherever you get your podcasts.
The latest campaign - “Let there be change”
Samples of earlier brand work off the “High performance. Delivered” platform.
Samples of work from the early 2000s’ “Innovation delivered.”
EDS’ “Herding Cats” is a spot I mention in the interview from Fallon, that may be one of the best B2B spots ever produced.