Tango soda’s “Sticky Moments” campaign with Ray Patterson of Britvic and Rachel Walker of VCCP

Ray Patterson
Brand Director at Britvic
on Tango

Connect with Ray
LinkedIn / Britvic Tango

Rachel Walker
Exec. Global Strategist
VCCP, London

Connect with Rachel
LinkedIn / VCCP

We discuss the U.K. soda brand's search for purposeful humor that would reconnect it with youth culture after a long absence, and how focus groups fueled the insight. A 2020 IPA Effectiveness Award winner, this is "Sticky Moments."

Social that picked up on the awkward moments theme.

Highly successful work from the 1990s included the “Slap” theme and character that played off the product’s powerful burst of orange flavor.