Meet the brand-side architects of effectiveness

Written By On Strategy Showcase

Jorge Ruiz
Global Head of Marketing Sciences
TikTok

Connect with Jorge
LinkedIn

Sorin Patilinet
Sr. Dir. Global Marketing Effectiveness
MARS

Connect with Sorin
LinkedIn

In the final episode of our 2024 Effectiveness Series, we talk about why we’re spending too much time chasing efficiency when we need to be chasing effectiveness. And about how better ideas can save us from conversations about waste. Thanks to GALE (the business agency) for sponsoring this series. Learn more at GALE.agency

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