Magnum on creating new use occasions
Camilla Facin
Head of Strategic Planning
LOLA MullenLowe
Madrid, Spain
Connect with Camilla
LinkedIn / LOLA MullenLowe
If your product that has a level of seasonality or occasion, then this is an episode for you. In the winter months, ice cream sales drop by up to 50% in the UK. But there are markets with harsh winters where sales don’t drop at all. So it’s not simply an issue of climate, but behavior. We hear about what influences that behavior and the role of mental and physical availability. Thanks to Analytic Partners and to Tracksuit for supporting our show. See the “Find Your Summer” spot below alongside other work from the brand, plus listen to the episode.
