Why DB Export Gold may be the most romantic beer in the world

DB Beer Export Gold
Written By On Strategy Showcase

James Tucker
Strategy Director
Colenso BBDO
Auckland, NZ

Connect with James
LinkedIn / Colenso BBDO

 

If drinking a beer is typically something you do for yourself, could drinking a low carb beer be something you do for someone you love? James shares the back story to this award-winning campaign that helped the brand capture the low carb mass market.

 
 

Below are some elements from the campaign, including the wonderful 4-minute film that started it all.

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