The Practitioners of Pre-Testing

System1IPSOSPre-Testing ResearchPre-Testing

Jul 8

Jon Evans
Chief Customer Officer
System1 Research
London

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Pedr Howard
Head of Creative Excellence
IPSOS
New York

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Today it's voices of the research industry on why they feel pre-testing is useful. Some strong, supportive points are made and some glaring gaps identified. I hope the conversation is helpful for those considering what's right for their campaigns. My advice? Ask granular questions and experience the process first-hand. Thanks to Jon and Pedr for participating. They're both genuinely interested in creative success.