CFO/CMO Series Ep#3, S&P Global

S&P Global
Written By On Strategy Showcase

Alice Cherry CMO S&P Global New York

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Grace Lee
CFO S&P Global

New York

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The last episode in this series focuses on B2B. In B2B, there’s a harsher reality for marketers. The conversations are more practical. There’s a tendency toward the short term, and a perceived difficulty in tracking KPIs and attribution evidence, which makes it FEEL more difficult to make the case for investment. Thanks to our series sponsor Analytic Partners, the global commercial analytics provider.

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