LUVs diapers with Mason Hedgecoth while at Saatchi, NY
Mason worked on the LUVs brand while at Saatchi & Saatchi, NY. He gives us the creative's perspective on the campaign. He talks us through the positioning of LUVs and the brilliant timeless strategic insight "by their second kid, every parent is an expert." This is a partner episode to Tiffany Graeff’s, which gave us the planner's perspective.
Referenced work:
Juxtaposing naïve first-time parents against savvy second-timers makes the point that by their second kid, every parent’s an expert. Live, learn and get LUVs. Hear the full story in the interview.
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