A strategist talks with Byron Sharp

How Brands Grow
Written By On Strategy Showcase
 

Byron Sharp
Author, Professor & Director
The Ehrenberg-Bass Institute


University of South Australia


Connect with Byron
LinkedIn / Ehrenberg-Bass

 

Byron is the author of How Brands Grow. Some refer to him as the dark lord of effectiveness. He’s blunt and unapologetic. And I like that about him.  He lives in a black and white world, so no apologies to those of us who live in the gray. 

 
On Strategy Showcase
Previous

Icelandic Tourism's enhanced, actual reality without silly headsets
Next

The three key takeaways from our Planning for Effectiveness series