Uber Eats and the evolution of the Uber brand

UberUber EatsSpecial Group
Written By On Strategy Showcase

Danielle Hawley
Head of Global Brand
Uber
California

Connect with Danielle
LinkedIn / Uber

Celia Garforth
Head of Strategy
Special Group
New South Wales, AUS

Connect with Celia
LinkedIn / Special Group

We talk about the new work and the unlock that drove its original creation. From “Tonight I’ll be Eating” to “Uber Not Eats” and “Order almost, almost anything", we get the inside story on how it came to be and the terrific global relationship between client and agency that has made it all possible. Listen to the episode here and see samples of the creative work below.

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