CFO/CMO Series Ep#1 Heineken
For some, the CFO and CMO roles speak different languages and some view them as having conflicting objectives. However others have learned a common language and approach that makes working together far more successful. We want to explore the nature of these successful relationship through conversations with CFO/CMO teams that seems to have it right… or at least better than most. Jonnie and Tim join me to talk about why their relationship works, how they got there, and advice they have for others.