Brand Leadership Ep#1: Molson Coors, TikTok and Orangetheory Fitness

Sofia Colucci
CMO
Molson Coors
Chicago

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Sofia Hernandez
Global Head of Business Marketing
Tik Tok

New York

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David Chriswick
SVP, Brand
Orangetheory Fitness
Chicago

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In the first of this three episode series on brand leadership, we hear from CMO, Sofia Colluci about the impact of Molson Coors’ recently completed review of its marketing effectiveness principles, from Sofia Hernandez, Global Head of Business Marketing about TikTok’s distinct creative needs as an entertainment platform, and from David Chriswick, SVP Brand at Orangetheory about the challenges of standing out in the in-person fitness studio space, post covid. This series sponsored by Tracksuit (the affordable brand tracking solution for modern-day brands.) More at www.gotracksuit.com