The story behind Hilton Hotels' "It matters where you stay"

Hilton HotelsTBWA/CHIAT/DAY NY
Written By On Strategy Showcase

James Sowden
CSO

TBWA/CHIAT/DAY
New York

Connect with James
LinkedIn / TBWA/CHIAT/DAY

Dan Reynolds
SVP, Global Content, Media & Partnerships
Hilton Hotels
McLean, VA

Connect with Dan
LinkedIn

I'm joined by James Sowden, CSO at TBWA/Chiat/Day NY and Dan Reynolds, Global SVP at Hilton to chat about the latest campaign for their portfolio of properties. Thanks to the Master of Advertising Effectiveness (MAE) program for sponsoring this episode. Learn more at MAE.academy.

On Strategy Showcase
Previous

Brand Leadership Ep#2: MGM Resorts and Chili's
Next

Adam Morgan on the cost of dull advertising