Adam Morgan on the cost of dull advertising

Effectiveness Series 2024The Cost of Dullness
Written By On Strategy Showcase

Adam Morgan

Partner & Author
eatbigfish
London

Connect with Adam
LinkedIn / eatbigfish

To kick off this year's effectiveness series, we talk with Adam Morgan of eatbigfish about his latest work with Peter Field on the cost to brands of producing dull advertising. We talk about what makes dull dull and how we can make it more effective, for less. Thanks to GALE (the business agency for companies that want to drive growth) for sponsoring this year's effectiveness series. Learn more at GALE.agency/results.

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