Les Binet and Sarah Carter on what's next in effectiveness

Special SeriesEffectiveness 2024
Written By On Strategy Showcase

Les Binet

Head of Effectiveness adam&eveDDB, London

Connect with Les
LinkedIn / adam&eveDDB

Sarah Carter Global Planning Lead, Unilever adam&eveDDB, London

Connect with Sarah
LinkedIn / adam&eveDDB

In Ep#2 of our 2024 Effectiveness Series, we talk with Les Binet and Sarah Carter about what's next in effectiveness and about the landscape of pre-testing. Thanks to GALE (the business agency) for sponsoring this series. Learn more at GALE.agency.

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