How Shake Shack's strategy elevated quality beyond the obvious
When the QSR brand asked for a focus on quality, Preacher's Head of Strategy Marika Wiggan and Founder/CSO Seth Gaffney found a way to reframe it.
When the QSR brand asked for a focus on quality, Preacher's Head of Strategy Marika Wiggan and Founder/CSO Seth Gaffney found a way to reframe it.