How Shake Shack's strategy elevated quality beyond the obvious

Marika Wiggan
Head of Strategy
Preacher
Austin, Texas

Connect with Marika
LinkedIn / Preacher

Seth Gaffney
Founder, CSO
Preacher
Austin, Texas

Connect with Seth
LinkedIn / Preacher

When the QSR brand asked for a focus on quality, Preacher's Head of Strategy Marika Wiggan and Founder/CSO Seth Gaffney found a way to reframe it.

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How the mass market, at home coffee brand is repositioning

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Why Edelman thinks "Trust" should be the ultimate metric