Hendrick's Gin: the launch that ignored the norms

Hendrick's Gin
Written By On Strategy Showcase

Muiris O Riada
Global Brand Director

Hendrick’s Gin

Dublin, Ireland

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Hendrick’s has built many distinctive brand assets: among them its visual identity, which harkens back to the Victorian era. However the product was first created in 2000. Muiris O Riada, Global Brand Director joins us from Dublin.

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