Ryanair's controversial social strategy explained

Ryan Air
Written By On Strategy Showcase

Michael Corcoran
Fmr. Head of Social Strategy
Ryanair
Dublin, Ireland

Connect with Michael
LinkedIn / wearefrank.ly

For the Irish airline, it was not a deliberate attempt at being disrespectful to passengers. There was a strategic imperative behind it all and we hear about it today from Michael Corcoran, former Head of Social Strategy at the ultra low cost airline. Thanks to the Master of Advertising Effectiveness (MAE) program for sponsoring. Learn more at MAE.academy.

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