The Michelin star PR strategy that put KFC Australia back on the map for quality

KFC Australia
Written By On Strategy Showcase

Ryan O’Connell
Chief Strategy Officer
Ogilvy, Australia

Connect with Ryan
LinkedIn / Ogilvy

Sally Spriggs
Marketing Director
Group Meals, KFC
South Pacific

Connect with Sally
LinkedIn

 

A fast food brand attempting to win a Michelin Star? Seems crazy, but it's the attempt alone that worked. This is the strategy story behind the award-winning campaign from KFC and Ogilvy Australia.

 
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