Tesco, the IPA Grand Prix Award winner, with Simon Gregory, Co-Chief Strategy Officer at BBH, London

Tesco (supermarkets)
Written By On Strategy Showcase
 
Headshot3.png

Simon Gregory
Co-Chief Strategy Officer
BBH, London

Connect with Simon
LinkedIn / Twitter

Learn the three key strategic phases of this multi-year rebuild of the iconic Tesco supermarket brand in the U.K. This 2020 IPA Grand Prix Award winner for effectiveness includes the wonderful "Food Love Stories."

See the creative work and listen to the episode below. Or simply listen wherever you get your podcasts.

 
 
On Strategy Showcase
Previous

Thinx MENstruation campaign with Siobhan Lonergan, NYC
Next

B&Q (home improvement store) with Tobey Duncan, Head of Planning, Uncommon, London