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Folder: Episodes

Special Series

ALDI

Mar 11

Written By On Strategy Showcase

Featured

Aldi Supermarkets and the art of reframing a negative

Aldi Supermarkets and the art of reframing a negative

On Strategy Showcase

Accenture

Amazon

Other Featured Episodes:

Featured

Greg Hahn and Nicole Parlapiano on Tubi's new work

Greg Hahn and Nicole Parlapiano on Tubi's new work

The perfectly weird campaign suggests that if it's in you, it's in here.

Three planners get their favorite Super Bowl ads tested (hilarious)

Three planners get their favorite Super Bowl ads tested (hilarious)

What happens when planners hear how their favorite spots tested?

Procell's B2B reframe: from price to buy to cost to replace

Procell's B2B reframe: from price to buy to cost to replace

Taking a premium-priced, low awareness brand into a low consideration category needed a reframe.

The story behind Tinder's "It Starts with a Swipe."

The story behind Tinder's "It Starts with a Swipe."

Reframing its misplaced reputation as simply an app for hook-ups.

How creating doubt created opportunity for B2B brand Informatica

We hear how an advocacy strategy is building relationships with decision makers who need an outside voice.

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