How McDonald's NZ restaged an iconic song to support national unity

McDonald's NZ
Written By On Strategy Showcase

Debbie Fell
Head of Marketing
McDonald’s
New Zealand

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Charlotte Marks
Joint Head of Planning
DDB, New Zealand

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McDonald's, a brand built on "the simple pleasure of family togetherness" used an update of their iconic Kiwiburger song to drive an important cultural conversation in New Zealand, resulting in the best sales period ever recorded.

 

The case study video is below followed by the spots (including the original from 1991) and a series of social and Spotify images. The song became quite popular.

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