Helen Edwards on why tomorrow's growth will come from the fringes

Written By On Strategy Showcase

Helen Edwards
Columnist, Assoc. Professor,
Author of Marginal to Mainstream
and Director at Passion Brand

Connect with Helen
LinkedIn / Passion Brand

Ep#3 in our Outside-In Thinking series, Helen Edwards describes how fringe behaviors can become mainstream. We talk about what they are, how to discover them in your category and the audiences most likely to ignite them. This series is sponsored by The Planning Department.

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