Where marketers tell the stories behind the strategies that led to amazing work.

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How McCain’s patient commitment to brand building paid off
How McCain’s patient commitment to brand building paid off

Winner of the prestigious 2024 IPA Effectiveness Award Grand Prix for long-term growth.

 
 

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Live from New York: The Future of Ideas
Live from New York: The Future of Ideas

Recorded in front of a live audience at W+K, New York on Oct. 17th, 2024.

How Cheetos flipped a negative feature into a positive vibe
How Cheetos flipped a negative feature into a positive vibe

How their shift from “Families” to “Rejuvenilles” turned around the brand’s fortunes.

Workday's Rockstars campaign and its Effie-winning goal
Workday's Rockstars campaign and its Effie-winning goal

While using the term Rockstar to describe someone in the office isn't new, exploring how true rockstars feel about it is.

 

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