Where marketers tell the stories behind the strategies that led to amazing work

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Live from the 2025 UK Effie Awards
Live from the 2025 UK Effie Awards

Our interviews with UK winners as their amazingly effective work gets recognized on Effie night in London.

 
 

Recently Featured Episodes

 
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Live from Deutsch in LA: Moments of Magic
Live from Deutsch in LA: Moments of Magic

Planners and creatives talk about epiphany moments - those times when you know you've unlocked the idea.

How Persil followed women into sports
How Persil followed women into sports

Why Unilever's Persil brand partnered with Arsenal women's soccer and others in the UK.

Live from Mischief in NY: Has what matters most ever changed?
Live from Mischief in NY: Has what matters most ever changed?

NY strategy leaders reflect on what matters most and how the future looks for what we do, if we do it well.

 

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“On Strategy offers the unique perspective marketers crave: the story behind the work and the thinking that shaped it.”

– Jennifer Healan, VP, U.S. Marketing and Brand Content, McDonald’s

“On Strategy has done a terrific job bringing a range of voices out into the open. It's a wonderful way to understand that there is no one way to 'do strategy' because every strategist and every problem is different.”

– Gareth Kay, Founder, Chapter, San Francisco, CA

“If you're eager to take a break from strategists talking about themselves, you've come to the right place! What makes On Strategy so special is that it's focused squarely on their work.”

– Britton Taylor, Group Strategy Director, W+K, Portland

“It’s rare to hear the best strategists talk about the best work. It’s even rarer to get more than the classic polished case study. On Strategy gives you both. And for that it’s a damn good listen.”

– Simon Wassef, Chief Strategy Officer, TBWA Chiat Day, Los Angeles, CA