On Strategy Showcase

Where marketers tell the stories behind the strategies that led to amazing work

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Coors Light. From the state of the beer to state of mind

From "Cold & Refreshing" to "Choose Chill," Mischief and Coors Light are evolving the brand's positioning.

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Skittles. An Effie Best-of-the-Best Winner

"Apologize the Rainbow" converts the negative passion of fans into positive energy for the brand.

Life after Agency Life Ep#3

How planners are applying their skills outside of agency life. Tom Morton (Prior R/GA), Lisa Prince (Prior W+K) and Britton Taylor (Prior W+K)

On the Spot Ep2 - where planners talk about brands they've never worked on

This month's guest panelists, Marika Wiggan, Head of Strategy at Preacher and Alan Snitow, Freelance Strategist in Chicago. We talk Progressive and Chick fil-A.

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“On Strategy offers the unique perspective marketers crave: the story behind the work and the thinking that shaped it.”

– Jennifer Healan, VP, U.S. Marketing and Brand Content, McDonald’s

“On Strategy helps planners get better. Not in terms of giving them models or processes that often take the creativity out of strategy, but by giving them access to the stories, conversations and people who are often only accessible to those with expensive subscriptions”

– Rob Campbell, Chief Strategy Officer, Colenso BBDO

“On Strategy has done a terrific job bringing a range of voices out into the open. It's a wonderful way to understand that there is no one way to 'do strategy' because every strategist and every problem is different.”

– Gareth Kay, Founder, Chapter, San Francisco, CA

“If you're eager to take a break from strategists talking about themselves, you've come to the right place! What makes On Strategy so special is that it's focused squarely on their work.”

– Britton Taylor, Group Strategy Director, W+K, Portland

“It’s rare to hear the best strategists talk about the best work. It’s even rarer to get more than the classic polished case study. On Strategy gives you both. And for that it’s a damn good listen.”

– Simon Wassef, Chief Strategy Officer, TBWA Chiat Day, Los Angeles, CA