Pepsi's New Global Brand Platform with CMO, Mark Kirkham

Pepsi
Written By On Strategy Showcase

Mark Kirkham
CMO, SVP
PepsiCo International
New York

Connect with Mark
LinkedIn

Mark talks us through the formation of Thirsty for More, what it means and its strategic role in the global business. Listen to the episode and see the creative work below. Thanks to the Master of Advertising Effectiveness program for sponsoring this episode. More at www.mae.academy.

On Strategy Showcase
Previous

Adam Morgan on the cost of dull advertising
Next

CFO/CMO Series Ep#2 La-Z-Boy