Where marketers tell the stories behind the strategies that led to amazing work.
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Mark talks us through the formation of Thirsty for More, what it means and its strategic role in the global business.
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An example of what's possible when both believe in the value of marketing and the necessity of financial responsibility.
We talk marketing effectiveness, fit for format and the challenges of standing out in the in-person fitness space.
We talk about the work and the unlock that created the original idea.
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